“What’s Behind the Yellow Sign?”

May 7, 2014

“What’s Behind The Yellow Sign?” As a KOA camper, you inevitably have memorable stories to tell in response to that question.

But there are still campers out there who aren’t familiar with all of the wonderful enhancements our KOA owners have made to your favorite campgrounds.

That’s why you’ll see KOA on both the Great American Country (GAC) network in the U.S. and Country Music Television (CMT) in Canada this summer. Each network also filmed a Top 20 Music Countdown episode on a KOA that you can view this month!

The GAC countdown episode was shot at the Nashville KOA with host Nan Kelly and features a video by country star Krystal Keith. The episode will air June 27 and July 25. CMT’s countdown, shot at the Toronto North/Cooktown, Ontario KOA with host Paul McGuire and Canadian country music star Deric Ruttan, will air on June 21 and July 26.

We also have a brand new TV spot, along with three web videos that feature stories from real campers and staff, which were shot at beautiful KOAs in San Diego, Ventura Ranch and Santa Margarita. The New York Times thought our campaign was so noteworthy, they wrote about us! Click Here to check out the article.

Check out these spots by hitting the play button below. You’ll not only see an extended cut of our TV spot, but also the short videos that feature real campers at real KOAs!

Also, be sure to visit our What’s Behind the Yellow Sign page on KOA.com where you can share your camping photos and videos and check out some other fun happenings Behind the Yellow Sign — including your chance to win an RV!

  • Jean-François Breton

    Hi guys! Is there a way to lodge a complaint about a particular Koa campground whose owner makes the on-site experience very unworthy of the “yellow sign”´s quality standards… Many campers would like to let you know of their unsatisfaction. Many others are already selling their spot… Thanks in advance for your answer!

    • dannyshouse

      Has anyone from KOA answered this important question from 12 days ago??

    • christine

      Just write to corporate headquarters
      Kampgrounds of America, Inc.
      PO Box 30558
      Billings, MT 59114

    • jones

      Yes place complain on this page I just Ihope they received it! Not sure where your experience was but ours was at Sleepypbeari n Lumberton Nc never go there and pass the word on, its off I-95

  • Debora

    We recently stayed at a KOA, where my family has vacationed almost every year for the past 10 years. Apparently, this particular KOA has undergone new management. It is the first disappointing experience we have ever had, with one worker in particular being rude and nothing short of a bully.

  • psmulvaney

    Thanks Christine for jumping in and providing our mailing address. Jean and Debora — I’m sorry that your KOA experience was disappointing. We take our campers input seriously and want to hear from you. Please either call our customer service at 1
    (888)562-0000 M-F between the hours of 8:00 AM and 5:00 PM MDT, or email feedback@koa.net anytime. We
    appreciate your business and hope to provide you with a more positive camping experience in the future.
    kind regards, Polly Mulvaney, Director of Content Marketing, KOA, Inc.

  • jones

    My family went to a supposedly KOA , HAS JUST RECENLY GOT KOA APPROVAL, we had a horrible experience. The place was nasty and kid area dangerous, so called mini golf grown up with weeds and green carpet grass was black. My brother drove 4hours to Lumberton NC ,went to SLEEPY BEAR campground off I-95. My mom and I live nearby ,so we decided to surprise him, since he hasn’t seen her in a year since her stroke, we didn’t know we had pay $7 to visit for few minutes, and before we coulld find out,anything, the lady manager came to site and was yelling at us , upset my 80 y.o. Mom and yelled at my family and told my brother to pack up rite now and leave without refunding his money. We attempted to reason with her and pay the $7 fee and I was going take my mom and leave, but the lady was hysterical,would not allow us to speak, and made my brother pack up camper kayaks everything he had spent day setting up, and leave. Before we could pack up ,she sent two men over to tell us to hurry up , because she had lot rented to someone else. It ruined my brother and his families 4th July vacation. I as well as several of my family members have RVs and have always stayed at KOAs because of their good reputation, but after this experience, not so sure we will trust , the KOA-Good Same sites until we make sure they are checking places like this one before allowing to use the KOA name , to see if they are up to standards. All in all terrible experience, my brother found a site at Lumber river campground and they allowed us to visit for hour or so for free. Had a great time there!! We will always check out site in person before we reserve even if its a KOA park, due to this horrible injustice. prior to this, KOA has always been the only places we ever trusted. hope to win back their trusted name. 💼